Penulis: Ari W.
Life style and healthy life style, nowadays is sexy vocabulary, becoming sale of which in demand beloved. Nowadays, industrial world of paper media and electronic there are many merchandises on the market which behalf of life style and healthy life style. Moreover, become an obligation by all practitioners of marketing and advertisement to know life style of all consumers, satisfied or altered by life style and healthy life style of them. It is existence of industrial world nowadays, and we snared depth, as fish in fish trap. There is no help for it, which is civilization anathema. In addition, every life style - healthy or not healthy - which we experience consciousness and unconscious, there is fare in it; there is price to be paid - pre or post of - that style. So, properly become together apprehension.About that life styleThere are various understanding concerning life style, depended where from we are importance see. Like marketing, for this people, difference or equality among age, residence, tribe, religion, national and nationality, education level, income level, was not yet depict nothing. That newly demographic category or replied "who is our consumer". However, for market sniper, there is more important, that is what led by existing them (segmentation of psychograph) - what they buy and where they earn to be reached. What is there led them, that one of the modern market segmentation way. What is there led by consumer is AIO (A=Activity, I=Interest, O=Opinion). Result of AIO this is so-called life style, which in understanding of marketing: Life style is how someone pass the time and money matter. Knowing this means know what can be sold to them, where, or way of how they earn to be reached.More detail about this article can read in so many references, such as “Membidik Pasar Indonesia - Rhenald Kasali, Gramedia Jakarta 2001”.Description in this article just only simply comparison between understanding and life style analysis from of health side or Healthy Life Style.Life style - from eyesight of healthIn health promotion glossary (WHO 1998), formulated understanding as following:Lifestyle is a way of living based on identifiable patterns of behavior that are determined by the interplay between and individual's persona characteristics, social interactions, and socioeconomic and environmental living condition.Behavioral patterns will always differ in environment or situation of social different, and always change, nothing that remains to (fixed). Individual life style, which is characteristically with individual behavior pattern, will give impact at individual's health and then at other's health. In "health" someone's life style can altered by individual enable to be changing his life style, but not only change at just individual, but also change environment of social life condition and influencing behavioral pattern of him.Have to realize that there no standard rule order concerning life style, which is "same and compatible" which across the board. Cultures, earnings, family structure, age, physical ability, house environment and workplace environment, was creating various "style" and more interesting life condition, can be applied and accepted.Same weapon: different aimAll marketer see life styles with analysis of AIO, for the purpose of so that precisely in penetration of service and goods which on the market.All health promotions see life style with analysis of AIO, in order to be more recognizing society and can develop healthy life style promotion that orient to society or client.The difference with all marketers is, all promoters compare life style of society with health standard, change it when inappropriate.Then, what intention both of vision of life style by marketing side and promotion elaborated in this article? It is only one, enriching each other. We mutually agree to, in the case of life style, cause and appearance (matters able to identify) at everyone and group, sure differ. Activity (A), Interest (I) and Opinion (O) of each people are differing, so intervention even also has to differ.And Vientiane has declarationFor example signing by Dr Achmad Sujudi, Minister for Public Health Indonesia, in Republic Laos 15 March 2002, in capital of Vientiane, was born Declaration of Vientiane concerning Healthy Life Style of ASEAN - sign by ten minister health of state of ASEAN. This Declaration interpretation life style as behavior practice and social practice supporting health and is reflection of value assess and spirit of society and group where resident live and spend most the lives of to fulfill economical life, social, and physical environment.So important healthy life style so that all health ministers specify vision "in the year 2000 all residents of ASEAN will go to healthy life style, as according to life value, culture and trust of ASEAN, in environment supporting".Here in after formulated by various priority area, depended of condition of health of each states.Indonesia and healthy life style promotion challengeIn Indonesia given high priority at three areas that is: eating fruit and vegetable, physical activity and do not smoke. Third election of this area is based on tendency of change of disease pattern in Indonesia where disease of cardiovascular, metabolic and degenerative more and more mount, and role of life style very determine, ad for as unexpected factor and as mode therapy.Is not an academic abstract that require to be disputed again that lifestyle sedentary, low food of fiber, smoke habit, is cause of cardiovascular disease, obesity and followers disease, and various disease of degenerative and metabolic disease. In consequence, in prevention and handling of disease of this disease always started by “life style modification". That means health promotion and education. The challenge is can we follow life style promotion like life style promotion from industrial world. Health promotion during the time impress monotone, lose looks, less incessant, less fund, less provocative and suggestive, almost like bureaucrat public relation. However, one of the step defeat competitor (unhealthy life style bargain) is wearing sameness step. Health is life style do not desist at slogan of rhetoric only.
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